by Kobie Marketing | Oct 1, 2013 | Customer Experience & Engagement, Retail Archive
Good things come to those who wait – including Best Buy’s 40+ million Reward Zone® loyalty program members. Earlier this month, the electronics retailer announced a revamp of their program, starting with the program’s name change to ‘My Best Buy.’ It’s the type of...
by David Andreadakis | Sep 18, 2013 | Customer Experience & Engagement, Retail Archive
With the focus that’s been placed on loyalty data management, ‘rewarding’ customers with valueless or undesirable offerings can be one of the biggest challenges for today’s loyalty marketers. How can brands properly utilize data drive insights to deliver better...
by Kobie Marketing | Sep 3, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
Regardless of the season, hotels should be focused on getting maximum engagement and ROI from their loyalty programs. Although my recent article in Hotel Business Executive, Hotel Loyalty Rebirth: Five Things Your Loyalty Program Should Be Doing Now focused on the...
by Kobie Marketing | Aug 22, 2013 | Customer Experience & Engagement, Loyalty Marketing
Christmas in July is over and the Back-to-School season is in full swing. For retailers, that means the countdown to this year’s holiday retail season has already begun. While planning for the holidays may seem a bit premature when it’s still a blistering 80-plus...
by Kobie Marketing | Aug 16, 2013 | Customer Experience & Engagement, Loyalty Strategy
Loyalty programs are like people. They get run down, can become ill and require a remedy or corrective treatment. I spoke with Margaret Meraw, Kobie Marketing’s Vice President of Loyalty Operations about the current state of loyalty program health and what signs to...