by Kobie Marketing | Dec 12, 2013 | Customer Experience & Engagement, Loyalty Marketing
Love it or hate it, Apple’s rule as the most valuable global brand has serious staying power. While iOS market share is actually trailing that of Android in the US by a few percentage points and much more in other parts of the world, few brands have been able to...
by Kobie Marketing | Nov 26, 2013 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy
“How loyal are your customers?” That’s the question framing Nielsen’s Global Survey of Loyalty Sentiment (Q1 2013), released earlier this month. Representing 29,000 consumers across 58 countries, the survey reveals that, while frequency of purchase and frequency of...
by Kobie Marketing | Oct 25, 2013 | Customer Experience & Engagement, Financial Services
A longtime partner to major financial services brands, Kobie Marketing has always had a strong position on banks’ need to improve their quality of program engagement. Today’s hyper-connected consumers want a seamless omnichannel experience offering more than...
by Kobie Marketing | Oct 18, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
JetBlue continues to garner positive attention with its customer service, terminal amenities and recent decision to end expiring points. Now the New York-based airline is trying something different with its TrueBlue Family Pooling Program. Billed as the first of its...
by Kobie Marketing | Oct 1, 2013 | Customer Experience & Engagement, Retail Archive
Good things come to those who wait – including Best Buy’s 40+ million Reward Zone® loyalty program members. Earlier this month, the electronics retailer announced a revamp of their program, starting with the program’s name change to ‘My Best Buy.’ It’s the type of...