by Kobie Marketing | Jul 17, 2013 | Loyalty Strategy, Retail Archive
One of the most compelling presentations at last month’s 2013 Customer Relationship Management Conference was that of J. Walker Smith from consulting firm, The Futures Company. In it, he spoke of the future shopper and how digital technology is changing the nature of...
by Kobie Marketing | Jul 8, 2013 | Financial Services
Loyalty program providers, Kobie included, often advise young businesses that loyalty from the get-go is much easier to implement than loyalty after the fact. Customer rewards programs work best when they are organically and seamlessly wedded to the brand promise....
by Kobie Marketing | Jun 11, 2013 | Loyalty Strategy
Loyalty program implementation isn’t a one-size-fits-all operation. The particulars are highly dependent on the vertical to which your program belongs and what customer engagement goals your program sponsors, hopefully C-level executives, hope to achieve. I recently...
by Kobie Marketing | Jun 7, 2013 | Retail Archive
After a recent interview with Shopper Marketer I was struck by a sense of irony. How is it that, after all these centuries of human commerce, we are still discussing the need for personalization? Isn’t the salesperson-customer relationship about personalized...
by Kobie Marketing | May 31, 2013 | Customer Experience & Engagement, Loyalty Strategy, Retail Archive
When you think of the fact that, in the US alone, there are 183 million active gamers and that the world’s population spends 3 billion hours a week gaming, it’s no surprise that brands are increasingly adopting “gamified” marketing campaigns to better engage...