by Kobie Marketing | May 10, 2013 | Financial Services
Considering that the average cost per consumer transaction at a brick-and-mortar bank is $4 compared to just $.08 on a mobile device, banks should be strongly incentivized to convert more of their customers to the mobile channel. But how successful are they in that...
by Kobie Marketing | Apr 26, 2013 | Travel & Hospitality archive
Considering there are some 2 billion loyalty program memberships in US households and that a successful program can make up 20% of a company’s profits, the race is on to create loyalty programs that rise above the competitive noise and truly deliver on the brand’s...
by Kobie Marketing | Apr 1, 2013 | Restaurant & Dining
My recent post on restaurant loyalty programs offered several innovative ways restaurants can better feed patron engagement, focusing on high quality rewards requiring few hoops to jump through and the importance of gamification. I also addressed the restaurant...
by Kobie Marketing | Mar 29, 2013 | Restaurant & Dining
The calendar may say spring, Major League Baseball’s opening game is set for Sunday (Go Rangers!) and tulips and crocuses are poking their heads above ground across dozens of northern cities. But as freeze warnings covered parts of the country this week, for many, a...
by Kobie Marketing | Mar 4, 2013 | Customer Experience & Engagement, Retail Archive
Last week was filled with many highs and lows in the customer engagement and loyalty universe. But one thing struck me more than anything else: the overwhelming conclusion that for consumers, genuine brand experiences matter more than deals and discounts – much more....