by Kobie Marketing | Aug 22, 2013 | Customer Experience & Engagement, Loyalty Marketing
Christmas in July is over and the Back-to-School season is in full swing. For retailers, that means the countdown to this year’s holiday retail season has already begun. While planning for the holidays may seem a bit premature when it’s still a blistering 80-plus...
by Kobie Marketing | Aug 19, 2013 | Customer Experience & Engagement, Loyalty Marketing
The decrease in customer engagement combined with the increase in loyalty program proliferation has divided and conquered members’ attention spans and wallets. It’s also resulted in higher churn rates as loyalty providers struggle to reconnect with their members....
by Kobie Marketing | Aug 16, 2013 | Customer Experience & Engagement, Loyalty Strategy
Loyalty programs are like people. They get run down, can become ill and require a remedy or corrective treatment. I spoke with Margaret Meraw, Kobie Marketing’s Vice President of Loyalty Operations about the current state of loyalty program health and what signs to...
by Kobie Marketing | Jul 29, 2013 | Restaurant & Dining
For restaurants looking to maximize customer engagement and improve retention rates, the term ‘dine and dash’ might come to mind. While the expression means to dine at a restaurant and dash without paying, it can refer to another challenge facing restaurants. It’s...
by Kobie Marketing | Jul 19, 2013 | Financial Services
That’s what Anne Pascual, a design director at IDEO, a global design and consulting firm, said in a recent interview with Wired UK – and we’re in full agreement at Kobie. This is a topic we explored in our coverage of GoBank, the first online bank geared toward...