by Kobie Marketing | Oct 1, 2013 | Customer Experience & Engagement, Retail Archive
Good things come to those who wait – including Best Buy’s 40+ million Reward Zone® loyalty program members. Earlier this month, the electronics retailer announced a revamp of their program, starting with the program’s name change to ‘My Best Buy.’ It’s the type of...
by Kobie Marketing | Oct 1, 2013 | Customer Experience & Engagement, Retail Archive
Good things come to those who wait – including Best Buy’s 40+ million Reward Zone® loyalty program members. Earlier this month, the electronics retailer announced a revamp of their program, starting with the program’s name change to ‘My Best Buy.’ It’s the type of...
by Kobie Marketing | Sep 20, 2013 | Customer Experience & Engagement
How do you know when something is over the hill or past its ‘use by’ date? With a physical object, it’s usually easy to spot: chipped paint, tarnished surface, rust or a missing part. However, if that something is a loyalty program, spotting the signs can be a little...
by David Andreadakis | Sep 18, 2013 | Customer Experience & Engagement, Retail Archive
With the focus that’s been placed on loyalty data management, ‘rewarding’ customers with valueless or undesirable offerings can be one of the biggest challenges for today’s loyalty marketers. How can brands properly utilize data drive insights to deliver better...
by Kobie Marketing | Sep 3, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
Regardless of the season, hotels should be focused on getting maximum engagement and ROI from their loyalty programs. Although my recent article in Hotel Business Executive, Hotel Loyalty Rebirth: Five Things Your Loyalty Program Should Be Doing Now focused on the...