by Kobie Marketing | Nov 22, 2013 | Customer Experience & Engagement, Loyalty Strategy
Before the advent of mega-malls and big box retailers, consumers shopped at local businesses that were fixtures in their communities. In the U.S., these communities were found on ‘Main Street’ and in the UK, ‘The High Street.’ Customers felt like they were part of a...
by Kobie Marketing | Nov 15, 2013 | Grocery
Grocery loyalty is evolving. True loyalty in the space is about more than offering discounts and promotional offers. The real key to driving loyalty in this grocery vertical lies in understanding and managing the full customer shopping experience. For decades, the...
by Kobie Marketing | Oct 25, 2013 | Customer Experience & Engagement, Financial Services
A longtime partner to major financial services brands, Kobie Marketing has always had a strong position on banks’ need to improve their quality of program engagement. Today’s hyper-connected consumers want a seamless omnichannel experience offering more than...
by David Andreadakis | Oct 22, 2013 | Loyalty Marketing, Loyalty Strategy, Retail Archive
The latest loyalty program data show a customer-engagement drop – despite expanding retail loyalty program membership – so evaluating the strength of your program has never been more urgent. It’s imperative to review poor performance indicators and take action to...
by Kobie Marketing | Oct 18, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
JetBlue continues to garner positive attention with its customer service, terminal amenities and recent decision to end expiring points. Now the New York-based airline is trying something different with its TrueBlue Family Pooling Program. Billed as the first of its...