by Kobie Marketing | Jul 30, 2012 | Loyalty Strategy, Retail Archive
“It’s the culture, stupid!” Add that to the umpteen zillion variations of the famed political phrase, “The economy, stupid,” coined by political strategist, James Carville. But as any top marketer knows, their “corporate economy’s” health begins with something more...
by Kobie Marketing | Jul 27, 2012 | Loyalty Marketing, Retail Archive
Last month we began a blog series on the ravages of addiction. No, not meth, but a different kind of ultra addiction (even if it is benign): couponing. Too much couponing is bad for both your customers’ and your brand’s health. Like any “street” drug, couponing has...
by Kobie Marketing | May 8, 2012 | Loyalty Strategy
A few weeks ago we referenced Toms Shoes as one of a handful of companies who are proving the value of giving back (we’ll call it “one4one”) as a core business strategy. The one4one concept made popular by TOMS has popped up in a few good places. When BOBS ripped off...
by Kobie Marketing | May 1, 2012 | Customer Experience & Engagement, Loyalty Marketing, Restaurant & Dining
For more than 10 years, I have been an avid consumer of White Castle coffee. I drink at least one large coffee every day. It’s amazing coffee, and it’s much less expensive than the other options at $3+ a cup. Not to mention, it’s difficult to remember the Italian word...
by Bram Hechtkopf | Apr 5, 2011 | Customer Experience & Engagement, Loyalty Marketing, Retail Archive
If you can remember, there was a day when fueling up your vehicle was a full service affair. Even before consumers were given the choice of full serve and self-serve pumps, gas stations used to operate in a way that didn’t require the driver to exit their...