by Kobie Marketing | Dec 12, 2013 | Customer Experience & Engagement, Loyalty Marketing
Love it or hate it, Apple’s rule as the most valuable global brand has serious staying power. While iOS market share is actually trailing that of Android in the US by a few percentage points and much more in other parts of the world, few brands have been able to...
by Kobie Marketing | Mar 12, 2013 | Loyalty Strategy
Ask David Andreadakis, VP of Loyalty Strategy for Kobie Marketing his thoughts on loyalty and he’ll tell you many in the loyalty marketing space – and elsewhere – have got it wrong. Loyalty isn’t some tit-for-tat reciprocity; it’s about something more exciting and...
by Kobie Marketing | Dec 10, 2012 | Loyalty Strategy
In an age where technology changes by the minute, it’s no wonder our opinions on that technology seem nearly as fickle. Take augmented reality, for instance. It wasn’t long ago (late 2010, 2011) that naysayers were calling it “gimmicky” and not ready for primetime....
by Kobie Marketing | Aug 20, 2012 | Customer Experience & Engagement, Loyalty Marketing, Retail Archive
If you’re running a loyalty program and you aren’t soliciting customer feedback, you’re missing out on valuable intel that not only can help you improve the program, but can actually build brand loyalty. Customers who feel that their opinions are valued and, possibly,...
by Bram Hechtkopf | Aug 2, 2012 | Customer Experience & Engagement, Loyalty Marketing, Restaurant & Dining
Even if you aren’t a coffee aficionado, you know about Starbucks. The green umbrellas and the white cups sporting the green mermaid are familiar to nearly everyone. And although you may not actually drink coffee, you can have fun saying: “Grande, skinny caramel...