by Kobie Marketing | Mar 3, 2015 | Customer Experience & Engagement, Retail Archive
Consumers want everything, everywhere and in real time, including loyalty benefits – this is the experience that today’s consumer demands, but rarely receives. An omnichannel approach can deliver on this expectation by providing a seamless marketing experience across...
by Kobie Marketing | Feb 27, 2015 | Financial Services
The Great Recession of the late 2000s undoubtedly challenged financial institutions to engineer new profit centers. With real estate loans impossibly risky, liquidity scarce and revenue lines from interchange fees crimped by regulators, many FIs went back to basics....
by Kobie Marketing | Feb 13, 2015 | Customer Experience & Engagement, Financial Services
With 58% of the U.S. adult population owning a smartphone and 44% using tablets on a regular basis, consumers clearly appreciate the ubiquity and convenience of mobile devices. In just a few years, they’ve quickly incorporated technological leaps enabling consumers to...
by Kobie Marketing | Feb 6, 2015 | Financial Services
Mobile penetration across consumer segments has risen so rapidly that 87 percent of U.S. adults now own a device – and half of that population has a smartphone. This aggressive new rate of adoption creates both unprecedented opportunity for and demands of financial...
by Kobie Marketing | Feb 2, 2015 | Loyalty Strategy
Millennials have been the topic de jour for years now. Millennial experts such as Chelsea Krost (@ChelseaKrost) have become celebrities practically overnight given their intimate knowledge and ability to represent this coveted generation. The U.S. Census Bureau...
