by Kobie Marketing | Apr 6, 2015 | Retail Archive
In a world where the best deal is only a Google search away, retailers are struggling to keep customers coming back. This is especially true for brick-and-mortars that have taken a hit from the rise of ecommerce and practices like showrooming. And yet Amazon opened a...
by Kobie Marketing | Apr 2, 2015 | Customer Experience & Engagement, Loyalty Marketing
While mobile innovation is often considered a top priority by business leaders, many brands have yet to maximize mobile’s long-term customer engagement potential. That’s unfortunate as smartphones are ideal loyalty drivers and engagement tools thanks to their unique...
by Kobie Marketing | Mar 27, 2015 | Retail Archive
Investing in retail loyalty is a major decision for any company, no matter the size. Loyalty impacts every facet of the organization and requires a potentially massive investment of time and resources. It is not a one-time project, but an ongoing commitment that...
by Kobie Marketing | Mar 18, 2015 | Restaurant & Dining
A well-designed loyalty program is a source of competitive differentiation and profit to the restaurant brand. Loyalty programs help restaurants identify and engage loyalty patrons, drive purchase behavior such as increased ticket size, and strengthen the relationship...
by Kobie Marketing | Mar 13, 2015 | Customer Experience & Engagement, Retail Archive
There has been countless news about the recent release of Apple Watch and Apple Pay. We think Apple is positioned to succeed where others have failed. Erica Thompson Moran, Retail Advisory Consultant tells why how and why: Why do you think Apple Pay will succeed...
