by Kobie Marketing | Feb 17, 2016 | Loyalty Marketing, Retail Archive
You’re making the case for a new loyalty program, or analyzing the budget for the program your brand is already running, and you need to make some spend-tweaks. We understand. And it’s actually a good thing. Now is the perfect time to reassess what you should be...
by Kobie Marketing | Feb 10, 2016 | Loyalty Marketing, Retail Archive
We want our customers to be loyal, sure. But there are huge differences in approach and effectiveness. Go beyond behavioral, discount-based repeat purchases and dive into their hearts and minds with a strategic but emotional approach. Here are the eight key insights...
by Kobie Marketing | Feb 3, 2016 | Customer Experience & Engagement, Retail Archive
It seems like an obvious insight but you’d be surprised how many retailers don’t realize (or embrace) that customer-centric marketing tactics focused on building customer loyalty (beyond just acquisition) have the most impact and highest effectiveness. Sometimes it’s...
by Kobie Marketing | Jan 27, 2016 | Customer Experience & Engagement, Retail Archive
Consumers are everywhere. Are you reaching them across channels? And if you are, are you doing it with the most impact and personalization as possible? We’re Kobie, and that’s what we do. Here’s some info that may help you make the loyalty program case for your...
by Kobie Marketing | Jan 20, 2016 | Customer Experience & Engagement, Loyalty Marketing, Retail Archive
An Omnichannel Loyalty® approach is about maximizing cross-channel marketing with an emphasis on driving cumulative loyalty results – not through a single campaign or promotion, but through a lifetime of ongoing engagement with your brand. And there is a lot of data...