by Kobie Marketing | Aug 26, 2016 | Loyalty Marketing
If you’ve ever joined a loyalty program or opted into email marketing for a special promotion, you may have experienced a moment of hesitation knowing that you could soon be inundated with emails. Customers must determine if the benefits of opting into email...
by Kobie Marketing | Aug 8, 2016 | Entertainment Archive
Pokémon Go became a social phenomenon overnight. Marketers took notes, while the Pokémon brand delivered on its promise of “got to catch them all”. People took to the streets and embraced innovation, even while sometimes not looking where they were going....
by Kobie Marketing | Mar 4, 2016 | Loyalty Strategy, Retail Archive
Now, more than ever, data enables marketers to connect with and gain a complete picture of their Omnichannel consumers. In fact, 87% of marketers today, versus 46% two year ago, consider data to be the most underutilized asset in their marketing organization. A...
by Kobie Marketing | Mar 2, 2016 | Loyalty Marketing, Retail Archive
Loyalty programs enable a two-way “dialogue” between retailers and consumers. Consumers gain a voice through their transactions, behaviors, profiles and preferences. Retailers “listen” to consumers by collecting data across the enterprise ecosystem. Data is turned...
by Kobie Marketing | Mar 2, 2016 | Loyalty Marketing, Retail Archive
Often marketers are tasked with setting KPIs to measure the effectiveness of their strategies. Here are some tips on which are the best key performance indicators to measure when it comes to your Omnichannel loyalty marketing strategy and its impact: Increased...