by Kobie Marketing | Feb 2, 2012 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy
Social Media exploded into Loyalty Marketing with an unparalleled force, equipping companies with the tools and knowledge needed to build deeper relationships with their customers. Still, even with an arsenal of hundreds of thousands of “Likes,” “Followers,” and...
by Kobie Marketing | Feb 1, 2012 | Customer Experience & Engagement, Loyalty Strategy
First, a question: In your organization, how do you value (note: “value” is different from “measure”) social engagement? The reason I’m asking goes to one of the great marketing arguments of our day: What’s the value of a “Like?” Ubiquity alone makes it seem like...
by Kobie Marketing | Oct 7, 2011 | Customer Experience & Engagement, Loyalty Marketing
I was checking email and some social sites last night and saw a post on LinkedIn making reference to “missing Steve Jobs.” I thought it was a comment about his announcement to retire from leadership at Apple this past month until I read further and...