by Bram Hechtkopf | Jun 4, 2012 | Customer Experience & Engagement, Retail Archive
Your car is hungry and it needs fuel. You’re hungry and you need fuel. That’s the simple logic that helped spark in earnest the growing popularity of gas station convenience stores across the country. While the fad began slowly, with less than 7 percent of gas...
by Kobie Marketing | May 8, 2012 | Loyalty Strategy, Restaurant & Dining
There’s nothing like opening a blog post with a title that combines Automats – the cool-to-kitschy precursor to fast food restaurants – with a nod to culinary science fiction and Star Trek. The title comes as a response to a recent MediaPost article that gives a...
by Kobie Marketing | Apr 23, 2012 | Customer Experience & Engagement
When TOMS Shoes emerged into the marketplace a few years ago, people could not buy their shoes fast enough. The concept came from an authentic place; when founder Blake Mycoskie visited Argentina, he was moved by the many barefoot children he saw living in poverty. He...
by Bram Hechtkopf | Apr 6, 2012 | Customer Experience & Engagement
It started with my keychain. I put my gym membership card on it, followed by my grocery store discount cards, followed by … well, now I have what resembles janitor’s keys: 15 loyalty/discount cards dangling from my keychain. Of course, now there’s an app for that,...
by Kobie Marketing | Apr 2, 2012 | Financial Services, Loyalty Marketing
Hats off to Bank of America for creativity and quick side-stepping after their costly and very public foible earlier this year. How does a banking behemoth like BofA turn a quarter dominated by a genuine public relations fiasco (remember their $5 monthly debit card...