by Kobie Marketing | Feb 28, 2013 | Financial Services
It’s starting to feel like technological déjà vu. From the printing press and motors, right through to smartphones and Google Glass, every new technology has come with variations of this tagline: less work and greater efficiency means more time spent on other, more...
by Kobie Marketing | Feb 14, 2013 | Customer Experience & Engagement, Retail Archive
A new Forrester Report and CMS Wire critique reiterates a point which Kobie has endorsed for quite some time in our efforts to educate clients and the loyalty industry. There is compelling evidence suggesting that consumers increasingly expect an enhanced brand...
by Kobie Marketing | Jan 15, 2013 | Loyalty Strategy
Four years ago this month, professional blogger Jeff Jarvis published his manifesto on the burgeoning age of social media and consumer engagement across multiple channels. “What Would Google Do?” argued that the company’s success (and that of others like Amazon) was...
by Kobie Marketing | Jan 11, 2013 | Restaurant & Dining
For an industry that prides itself on speed, the above title might seem counterintuitive. That’s especially true when you consider a recent survey commissioned by QSR Magazine that ranked seven fast food restaurants and their drive thru speeds. A full minute separated...
by Kobie Marketing | Jan 10, 2013 | Customer Experience & Engagement, Loyalty Marketing
Facebook is undeniably one of the leading channels for consumer engagement. Your favorite brands have anywhere from 100’s of thousands of Facebook fan “likes” to staggering numbers in the millions. Still, as marketers, what kind of insight does this really reveal from...