Technology Enabled

By leveraging best-of-breed technology and building cloud-native service, the KALC platform scales to fit your needs. This starts with your own instance deployed across multiple regions, wherever you need us to be. And, keeping our promise to properly secure your customer’s data, KALC also isolates your data from other clients.

Whether using our member experience or integrating with your own, the individual business services are the same, and they are fully available through an API, batch, messaging, or streaming service. These business services run as immutable Docker containers, orchestrated by Kubernetes, allow KALC to handle whatever traffic, and spikes, your program delivers. Redundancy throughout the architecture ensures that your customers have access to your program whenever and wherever they need it.

From log-in to redemption, KALC is proactively monitored for availability and security. New Relic and Pingdom alert us of any abnormalities and take action as needed. Further, Rapid7 and Qualys keep a constant eye for potential security vulnerabilities and bad actors. The architecture is built to run itself, allowing you to focus on your program and overall strategy.

KALC fits into your broader MarTech ecosystem with its built-in extensibility that enables seamless plug-and-play with your existing tools and processes. Program intelligence is generated in real-time through automated dashboards, financial reporting, and machine learning models to drive your program’s success.

Kobie Alchemy® Loyalty Cloud (KALC) delivers an unmatched experience that matters. We employ third-party and partner expansions that power deep integration capabilities vital to our clients’ current and future loyalty engagements, as well as their program evolution. KALC is a nimble platform with adaptability and extensibility built into every aspect of its architecture, making it easy to extend critical operations through seamless integration.

With over 600 fine and coarse grain APIs, as well as standard batch gateway, it’s easy to integrate to your existing ecosystem through a frictionless exchange of persisted data, producing an omnichannel experience in real-time. We have documented partner extensibility patterns that enable clients to perform some of the most fundamental loyalty operations all the way up to “customized” operations – without the custom development.

KALC’s scalability means the platform grows with you, supporting a range of program sizes from as small as 130K members to as large as 100M members. Streamlining ongoing use of the platform and ensuring future success are core tenets of scalability at Kobie. Automated regression with full feature coverage and a fully automated deployment process means instead of spending time on platform maintenance, we can focus on what really matters – crafting the strategy and delivering personalized engagement. Full documentation on the API library and Standard Batch Gateway, as well as a fully documented Help System, are also available to all clients and partners.