Provides access to and activation of member data, including Triple Play Data (emotional, behavioral, transactional) via APIs, a standard batch gateway, and extensive MarTech integrations.
Utilizes program configurations, data from Signal Cloud, and machine learning outputs to orchestrate loyalty-inspiring experiences with the next best action or next best offer.
Delivers actionable loyalty insights through business intelligence, segmentation, and advanced analytics to drive performance and report on business outcomes.
A modern architecture informed by decades of loyalty strategy
By leveraging best-of-breed technology and building cloud-native service, the KALC platform scales to fit your needs. This starts with your own instance deployed across multiple regions, wherever you need us to be. And, keeping our promise to properly secure your customer’s data, KALC also isolates your data from other clients.
Whether using our member experience or integrating with your own, the individual business services are the same, and they are fully available through an API, batch, messaging, or streaming service. These business services run as immutable Docker containers, orchestrated by Kubernetes, allow KALC to handle whatever traffic, and spikes, your program delivers. Redundancy throughout the architecture ensures that your customers have access to your program whenever and wherever they need it.
From log-in to redemption, KALC is proactively monitored for availability and security. New Relic and Pingdom alert us of any abnormalities and take action as needed. Further, Rapid7 and Qualys keep a constant eye for potential security vulnerabilities and bad actors. The architecture is built to run itself, allowing you to focus on your program and overall strategy.
KALC fits into your broader MarTech ecosystem with its built-in extensibility that enables seamless plug-and-play with your existing tools and processes. Program intelligence is generated in real-time through automated dashboards, financial reporting, and machine learning models to drive your program’s success.
Configurability that rivals custom development
Kobie’s experts will help drive your roadmap by utilizing our best-in-class, future-proof capabilities. Our highly configurable features offer endless program constructs, adaptable by brand, program, and segment. With a focus on speed to market, our configuration capabilities allow for swift implementation of new program features, eliminating the need to wait in line to code small changes. Kobie Alchemy® Loyalty Cloud (KALC) enables easy provisioning and configuration of new programs, targeted offers, and rewards catalogs, all with a few simple clicks.
KALC empowers clients to effortlessly design personalized consumer experiences without any coding required. Kobie has architectural principles that help maintain the integrity of our product evolution, while allowing for critical client customizations. This allows for individualized client roadmaps without sacrificing the benefits of a shared product roadmap.
Sample Configuration Options
• Multiple Programs
• Earning Promotions
• Program Business Rules Settings
• Point Expiration
• Member Tier
• Web Experience
• Earning Rules & Experience
• Redemption Catalog Products
• Redemption Pricing Segments
• Redemption Pricing Structures and Rules
• Account Source Codes
• Earning Exclusions
• Card Products & Account Types
• Point Pooling
• Automatic Redemption
• Member Offer Segments
• Member Preferences
• Triggered Communications
• System and API Access
• All Reference Data
• Custom Data Attributes
Extensibility that connects your ecosystem
Kobie Alchemy® Loyalty Cloud (KALC) delivers an unmatched experience that matters. We employ third-party and partner expansions that power deep integration capabilities vital to our clients’ current and future loyalty engagements, as well as their program evolution. KALC is a nimble platform with adaptability and extensibility built into every aspect of its architecture, making it easy to extend critical operations through seamless integration.
With over 600 fine and coarse grain APIs, as well as standard batch gateway, it’s easy to integrate to your existing ecosystem through a frictionless exchange of persisted data, producing an omnichannel experience in real-time. We have documented partner extensibility patterns that enable clients to perform some of the most fundamental loyalty operations all the way up to “customized” operations – without the custom development.
Sample Available Integrations
We understand that the Kobie Alchemy® Loyalty Cloud (KALC) is a part of a broader MarTech ecosystem for our clients, and as such, each product suite can integrate with key client or partner Systems.
The partners shown are just a sample selection of the many Kobie works with to facilitate an end-toend member experience which is connected and consistent with the overall brand experience of our clients’ customers.
Scalability to support programs of all sizes
Scale driven by:
• Cloud-based infrastructure
• Docker Containers + Kubernetes
• Performance Testing