Kobie Alchemy® Experience Engine is a highly configurable and scalable decisioning technology
that drives engagement throughout the member journey. Experience Engine technology determines and orchestrates audiences, next best actions, and next best offers to members, driving no-code personalization, seamless omnichannel interactions, and remarkable scalability to maximize efficiency and ROI. With seamless integration to marketing ecosystems of any size, Experience Engine enables brands to deliver personalized actions and offers to maximize their loyalty efforts.
Orchestrate personalized Next Best Actions with no code
Experience Engine enables and executes against limitless rules to drive an outcome or action for a member in a loyalty program (or across multiple programs managed by a brand) through Configuration.
Limitless Rules for Orchestration
Configure limitless, stackable rules that define desired outcomes or actions for loyalty program members. Whether it’s incentivizing repeat purchases, rewarding specific behaviors, or driving engagement, Experience Engine adapts to your unique business objectives, ensuring the right actions are triggered for each member at the perfect moment.
Delivers Seamless Omnichannel Experiences
experience that strengthens customer loyalty at every interaction.
Enhances Efficiency and Return on Investment
Every feature a marketer needs to create and manage programs
Manage One or More Programs
Organizational Hierarchy
Enrollment
- Qualification/Required Data
- Track enrollment channels
- Award offers and bonuses as incentives
Tiers
- Eligibility
- Re-qualification
- Status Matching
Rewards
- Flexible Reward Types
- Expiration
- Vesting
- Earning Exclusions (item, tender, and MCC)
Member Profile Management and Activity
- Unlimited additional attributes
- Data Privacy and Fraud Controls
- Complete view of History: Profile, Tier, Transaction, Offers, Earn, Redemptions, Communication
- Real-time aggregate tracking (spend, earn, engagement)
- Authorized Users
- Member Merge
- Account Pooling
- Rewards Gifting
Customer Support Integration Settings
Fulfillment/Redemption Partner Settings
User Roles & Permissions
Setting Experience Engine apart in the market
Multi-program configuration unlocks limitless strategic value for marketers
Programs are the key element required to configure and execute on any value proposition relating to earn, burn, or marketing and communication. KALC supports a multi-program environment; the platform is purpose built to manage any combination of brands or programs within a brand. This includes everything from program settings for business rules, tier eligibility, card products, program-specific branding for the Member Portal, and more. Program terms and conditions are also easily configured and control the member’s rewards, whether there is a vesting period, when and how rewards expire or are forfeited, and defining any earning exclusions.
Manage members through their loyalty journey, from acquisition to engagement and beyond
Configurations that manage members, starting with acquisition and enrollment qualifications, are also key to program configuration. Marketers have total control to define what data is required upon enrollment, track the enrollment channel, and automatically offer members bonuses or special incentives for joining. Zero- and first party data, which is vital to personalization and driving strong emotional bonds, can be configured easily per program through customer preferences and member attributes, allowing clients to tailor each program specifically to their business goals.
Every feature a marketer needs to decision Next Best Action across earning opportunities
8000+ stackable bonus rule combinations
Leverage data for rules from any source
Add member & transaction attributes
Evergreen and short-term bonuses
Flexible rewards
• Reward them with a physical or digital item
• Reward them with a coupon or certificate
• Enroll them into a new offer
• Allow member to choose (Pick-a-Perk)
Unlimited bonuses
Item and tender eligibility
Non-transactional activity awards
Liability caps to limit earn by
• Amount member can earn in a defined timeframe
Approval workflow
Clone Bonuses
Setting Experience Engine Apart in the Market
Configure limitless, stackable rules that score member activity based on any data point
Rules can be applied to all members, specific customer segments, transactions, and product/brand level details – or any combination thereof to include purchases, events, behaviors, and other interactions in real-time decisions. Rules can be created as needed through configurations. With no code, rules can be completely
customized to a program’s members and engagement goals.
Define and leverage audiences from any source system
Audience segments can be imported from a client data source such as a CRM or CDP, created in Experience Engine, or created based on dynamic audience rules, delivering hyper-personalized experiences that resonate.
Offers can be hidden or public to the member, requiring registration before they can unlock the benefits of the
Bonus.
Create flexible bonus rewards that addresses diverse member motivations with or without points
Marketers can leverage multiple levers as outputs of a bonus. What will the member get in response to engaging with an experience we’ve crafted for them? It could be an award of points or other currency, a multiplier on their purchase or items, a new offer, a coupon, a tier upgrade, an item out of the redemption catalog, or the ability pick their own reward through our Pick-A-Perk feature.
Burn Orchestration
Every feature a marketer needs to set up, manage, and control redemption options available to members
Pre-integrated Storefronts and Redemption Partners
Coupons (single or multi-use)
Cashback
Statement Credit
Pay Me Back
Gift Cards
Merchandise
Travel
Charity
ability to configure new options
Bank Currency
Allows members to save up earned currency for larger items instead of automatically redeeming for them
Real Time Redemption
A full set of Redemption APIs allows clients to enable real-time redemption, no matter the catalog item
Auto-redemption
Automatically redeem for members at defined thresholds
Reward Catalog Management, Allowing Control of
• Catalogs
• Catalog display and navigation
• Products
• Product availability
• Pricing (variable or fixed, controlled at the program, segment, or tier level)
Shipping
Marketers can control shipping options associated with catalog items
Setting Experience Engine apart in the market
Every reward option you need is pre-built and at your fingertips to toggle on or off
Configure redemption and fulfillment options per client, allowing ultimate flexibility and speed to market for a pilot launch. Pre-integrated Rewards Marketplace storefronts include certificates, cashback, statement credits, gift cards, merchandise, travel, charity donations, pay with points, and Pay Me Back. Custom storefronts can even be configured to fit a specific client’s options for partners, brand-specific merchandise, charity donations, and more.
Control every aspect of the rewards catalog, including what displays, who sees it, and how it’s priced
Configurations drive when members can redeem, what members see when they browse to redeem, and the
pricing of those options. The options a catalog displays to a member can be tailored to the member’s program, card product, tier, and segments defined by the client. Similarly, pricing for catalog items can be controlled at the same levels, as well as by catalog, vendor, item type, and timeframe. This enables marketers to set preferential pricing for a given credit card holder or set up a sale on all dining gift cards – in just a few clicks.
New storefronts are added regularly, creating ever-growing optionality in choice for your members
Kobie continues to build a roadmap that drives new, innovative ways to engage members. As such, KALC’s burn orchestration functionality and pre-integrated storefronts will continue to grow over time in our Rewards Marketplace. New, exciting rewards options can be configured to continue to most strongly address members with what best motivates them.