Action on loyalty insights
Driving better outcomes with Business Intelligence
Drive better outcomes through actionable loyalty insights. Kobie Alchemy® Compass uses a combination of Machine Learning and Business Intelligence to measure every aspect of your loyalty program, allow for a cycle of continuous measurement and optimization. Our approach is ML and BI is deeply rooted in strategy that only 30+ years of experience can deliver.
Capabilities
Actionable loyalty intelligence
Gain a competitive advantage with our multi-vertical approach to reporting. Compass has configurable filters and KPIs to allow the reporting suite to evolve with your program. We meticulously measure every aspect of your program using Business Intelligence (BI) that drives loyalty outcomes.
Loyalty centered-BI
Take your loyalty program to the next level with access to over 250+ real-time report combinations. Our suite of loyalty dashboards are highly interactive and configurable. You have access to a wide breadth of metrics and attributes that can be used to configure our loyalty BI to meet your needs. Actionable insights from membership and enrollment, to digital marketing, transactions, segments, redemptions and liabilities are pulled into your custom dashboard. Comprehensive financial reporting takes your data a step further to evaluate liability, CPP, redemption forecasting and more.
Machine learning and AI
Uncover trends in data to predict and understand the “why” behind member behavior and guarantee the success of your program. Kobie’s approach to machine learning merges our technical ML expertise with with an in-depth understanding of loyalty. This allows us to precisely identify the essential data inputs necessary to drive next-best-offer/actions. Our suite of models have been meticulously developed across multiple verticals and trained on all types of member behavior, creating an exceptionally adaptable foundation of models as a starting point.
Next Steps
