With email click through rates and web traffic down significantly, a retail eyewear brand needed to bring loyalty back into focus and boost ROI.
Kobie set out to double campaign click rates and increase website traffic through the use of Emotional Loyalty Scoring – and it worked.
The tool tested their customer’s loyalty drivers by measuring the status, habit, and reciprocity factors that mattered to them. ELS revealed that with 64% of customers being driven by reciprocity, a change in content positioning and creative guidelines, with a focus on personalization, would resonate with members.
Using Kobie’s analytics, consulting and creative agency solutions, campaign click rates doubled and web traffic jumped by 15%.
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