by Rachel Podos | Jul 22, 2024 | Banking, Blog, Gen Alpha, Loyalty, Loyalty Marketing, Strategy, Trends
Generation Alpha, or Gen Alpha, is the first generation to be born entirely in the 21st century digital age, from 2010 to 2024. They are sometimes referred to as “iPad kids” because Apple introduced its tablet in 2010, around when the generation’s...
by Rachel Podos | Jul 1, 2024 | Culture
National Disability Independence Day, celebrated annually on July 26, commemorates the passage of the Americans with Disabilities Act, the U.S. law prohibiting discrimination against those with disabilities. At Kobie, we encourage curiosity and appreciate our...
by Rachel Podos | Jun 26, 2024 | Blog, Home, Loyalty Strategy, Trends
The Hidden Consumer Motivators Behind Loyalty Program Success The Heart of Loyalty: 2024 Consumer Research Report Reveals the Behavioral Psychology that Underpins Consumer Loyalty and What Strategies Brands Can Activate ST PETERSRBUG, FLA, June 26, 2023 —Kobie, a...
by Rachel Podos | Jun 15, 2024 | Blog, Trends
Brands seeking to manage and optimize customer loyalty have several options to choose from. Among the most prominent are Software as a Service (SaaS) providers and loyalty agencies, which address the need for technology or strategy – or in the case of Kobie –...
by Rachel Podos | Jun 6, 2024 | Loyalty Strategy
Best-in-class loyalty programs are financially viable, operationally feasible, and have compelling value propositions. Kobie looks at this view of program health through two lenses; the financial lens and the member lens, both of which are critical to creating a...
