by Rachel Podos | Mar 28, 2024 | Blog, Trends
Kobie recently weighed in with Loyalty 360 on the topic of how customer feedback fuels loyalty program success. Brands building the best relationships with their customers and loyalty program members are those that proactively seek to learn how customers and members...
by Rachel Podos | Mar 12, 2024 | Blog, Press
KOBIE CALL CENTER WINS 2024 STEVIE® AWARD FOR SALES & CUSTOMER SERVICE 18th annual awards will be presented on April 12 in Las Vegas [ST. PETERSBURG, FLA] – March 12, 2024 – Kobie was named a Finalist in the Best Customer Satisfaction Strategy category in the 18th...
by Rachel Podos | Feb 14, 2024 | Blog, Home, Loyalty, Press, Trends
This Wise Marketer Strategy Brief (WMSB) goes deep into understanding what the term ‘Emotional Loyalty’ really means for brands that seek the strongest and most trusted relationships with their customers. The Strategy Brief covers the topics via three segments that...
by Rachel Podos | Jan 31, 2024 | Blog, Home, Privacy, Trends
Navigating Customer Data Privacy in Loyalty Marketing In the digital era, managing data with integrity is key to nurturing customer trust and enhancing brand reputation. For those in loyalty marketing, skillfully using data to improve customer experiences, while...
by Rachel Podos | Jan 16, 2024 | Blog, Culture, Loyalty Strategy, Services
The Wise Marketer’s Women in Loyalty series continues by meeting Kobie’s SVP of Strategic Services, Laura Miller. Laura has worked across several industry categories and is the author of at least one The Wise Marketer’s favorite loyalty programs...