by Meghan Pratt | Dec 15, 2023 | Blog, Customer Experience & Engagement, Loyalty Marketing, Loyalty TECH, Trends
In today’s rapidly evolving digital landscape, companies are constantly seeking innovative ways to engage and retain customers. Artificial Intelligence (AI) has undoubtedly revolutionized the world, and marketing is no exception. However, in a landscape where...
by Meghan Pratt | Oct 31, 2023 | Blog, Customer Experience & Engagement, Loyalty Marketing, Trends
In a world where many brand to customer interactions occur in the digital space, sometimes before in person, the digital customer experiences are critical to drive the desired outcomes of your loyalty program. Whether it is simply exploring a brand and the products...
by Meghan Pratt | Aug 1, 2023 | Blog, Loyalty Marketing, Loyalty Strategy, Trends
Loyalty marketing budgets can be a maze to navigate, with average spend allocations varying across different categories. From member communications to transactional benefits, emotional perks, and acquisition strategies, each category demands a unique approach....
by Meghan Pratt | Apr 24, 2023 | Blog, Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy, Trends
Is your brand clear on what personalization means? Personalization isn’t new. Because the topic is so broad and complex, it can be nebulous to define and measure. It’s also evolving quickly – with technology transforming how we deliver personalized experiences...