Loyalty Marketing Spend Allocation

Aug 1, 2023


Loyalty marketing budgets can be a maze to navigate, with average spend allocations varying across different categories. From member communications to transactional benefits, emotional perks, and acquisition strategies, each category demands a unique approach. It is important to know where your marketing dollars should be invested for maximum impact.

Our presentation, ‘Loyalty Marketing Spend Allocation Considerations’ reveals the key factors to consider when allocating marketing dollars to your loyalty program – ensuring that every dollar in your budget is spent wisely.

Leverage these key takeaways in considering your loyalty budget, and reach our consulting team to see how Kobie can help.