by Meghan Pratt | Mar 19, 2024 | Banking, Blog, Customer Experience & Engagement, Loyalty
Download eBook here: Is Cash (Back) Still King? Cash back: The undisputed king of credit card rewards… or is it? At Kobie, we empower brands to craft programs that drive meaningful engagement. While our data reveals cash back as the most popular redemption...
by Meghan Pratt | Feb 11, 2024 | Blog, Culture, Customer Experience & Engagement, Entertainment, Loyalty, Loyalty Marketing, Partners, Trends
Imagine the thunderous applause echoing through a sold-out arena as Taylor Swift belts out a chart-topping hit. Now, picture the electrical hum of a stadium erupting as Travis Kelce scores a game-winning touchdown. These seemingly different worlds recently collided...
by Meghan Pratt | Feb 10, 2024 | Blog, Privacy, Trends
Navigating the digital landscape, we understand that customer data is the lifeblood of personalized experiences, particularly in loyalty programs. However, fostering customer trust in data sharing isn’t achieved overnight; it requires a well-crafted strategy and...
by Meghan Pratt | Feb 10, 2024 | Blog, Privacy, Trends
The introduction of the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have shaped the landscape of customer data protection in loyalty marketing. Kobie is keenly aware of the importance of these regulations, understanding...
by Meghan Pratt | Jan 4, 2024 | Blog, Customer Experience & Engagement, Loyalty Marketing, Loyalty TECH, SMS, Trends
In the age of app overload and social media fatigue, one communication channel still reigns supreme for immediacy and impact: SMS. Yes, the humble text message, often relegated to casual updates and pizza alerts, holds a hidden power in the world of customer...