David Andreadakis was recently quoted in QSR Magazine about successful rewards programs. Here is a quick excerpt from the article:
“Loyalty programs give operators direct insight into what guests think about their menu items, staff, and overall quality of service before, during, and after the dining experience,” he says. “And from this collected data, operators can even evaluate the company against key performance indicators to determine how their loyalty program impacts the restaurant’s reputation.” Read the full article here.
