“Tiering” up over Stubs program success

Jan 25, 2022

When AMC Stubs loyalty members were already accounting for 20% of all transactions, leaders asked how to drive engagements up even further.

Kobie’s strategic development of two additional program tiers drove a 25% increase in transactions by loyalty program members. With one free and one paid, the new tiers were built to focus on member acquisition through communicating pricing specials, gamified benefits, and emotional connections.

Today, both the free and paid tier programs have grown in the millions with members now accounting for 45% of all annual ticket sales.