by Rachel Podos | Sep 13, 2023 | Blog, Trends
Kobie recently weighed in with Loyalty 360 on the topic of data privacy regulations. As governments enact new data privacy laws and set forth regulations to protect consumers, some brands remain unprepared to meet the new requirements — unsure of what they must do to...
by Rachel Podos | Sep 13, 2023 | Blog, Trends
Is your brand utilizing influencer marketing effectively? In the social media age, it’s crucial to not only drive visibility and customers to your brand, but to create authentic connections and relevancy that resonates with audiences. Here are seven Loyalty...
by Rachel Podos | Aug 13, 2023 | Blog, Trends
Kobie recently weighed in with Loyalty 360 on the topic of co-brand cards. As brands look to differentiate and enhance their customer loyalty programs, private-label credit cards (PLCC) are an attractive strategy to build strong connections with program members. The...
by Rachel Podos | Jul 25, 2023 | Blog, Travel & Hospitality, Trends
Airbnb, the renowned short-term vacation rental platform, has been intriguingly missing a robust guest loyalty program. In 2018, plans for a “Superguest” initiative were announced, but it never came to fruition, leading to speculation about the underlying...
by Rachel Podos | Jul 16, 2023 | Banking, Blog, Financial Services, Home, Loyalty TECH, Trends
Is your brand maximizing ROI when it comes to your loyalty program? Finance, marketing, and technology stakeholders want to know, sometimes with an irrationally accurate degree of certainty, exactly what the loyalty program will bring to the table and its impact on...
