Marti Beller – President
One of the most frequently asked questions by our clients is how to understand their program’s benchmark. In this session, our President, Marti Beller walks you through one of our key differentiators – a scalable and objective loyalty assessment toolkit. By aligning loyalty drivers with Emotional, Transactional and Behavioral data, we can compare how your company measures up to your consumer’s perspective and determine how your program stacks up against competitors and the broader loyalty market.