We had an incredibly successful Kobie OnPoint Conference last week! Hosted in sunny St. Pete Beach, Florida at the Don CeSar Resort, our third annual conference spanned two days and offered thought leadership to industry-leading professionals. Our theme this year was Value – showcasing where loyalty is heading, the value of investing in loyalty, the value in measuring loyalty and how brands all over the world can benefit from innovative and fresh thinking. Though it is hard to sum up all the wonderful insights shared, here’s a brief synopsis of key topics we covered at this year’s event.
Our Chief Strategy Officer, Dave Andreadakis, kicked off Kobie OnPoint by sharing strategies to consider value and the needs of customers. Building on this, Steve Flaming and Hugo St. John III, VP of Analytics & Reporting and Manager of Financial Analysis, respectively, discussed ways to measure value and evaluate loyalty program performance. They touched on controlling conversations about loyalty, including how loyalty is measured, self-selection, and other member benefits. We hosted a panel of our clients to discuss marketing issues they face in their organization and several breakout session options sharing research and innovations in loyalty, which allowed guests to customize their experience and learn about what interests them most. The day closed with a presentation on the value of fee-based loyalty programs from Marti Beller, president of Kobie. Kobie OnPoint attendees ended the day with a cocktail gathering and dinner overlooking the ocean at sunset to socialize and network with some of Kobie’s loyalty experts and other professionals taking part in the conference.
Kobie OnPoint’s second day started with an interactive session where industry professionals grouped together to share advice and compare insights from their organizations. This was a wonderful opportunity for our guests to network and learn new perspectives on best practices for their brands. Later, Executive Creative Director Rob McCormick and Associate Creative Director Elliott Whiteside spoke to OnPoint attendees about physical and digital loyalty experiences. They discussed the key components of a customer experience, such as customization and empowerment, and gave examples of how companies are offering new features to their audiences, such as using AI in clothing and makeup stores to allow customers to artificially try on products before they make a purchase. The day ended with Bram Hechtkopf, CEO of Kobie, and Marti Beller sharing highlights of what’s new and what’s next with both Kobie and loyalty as a whole. Guests were treated to lunch on the beach and a dinner hosted by Kobie to round out their OnPoint experience as the conference came to a close.
In sum, the third annual Kobie OnPoint Conference was an incredibly valuable opportunity for professionals to experience insights from Kobie’s thought leaders. We are so happy we had the chance to host industry leaders, give them a taste of St. Pete’s beautiful environment, and share our perspectives on important matters in the loyalty community. We can’t wait to have our fourth annual Kobie OnPoint event in 2020, where we can continue to provide this learning opportunity to brands across all verticals! To read more about OnPoint, visit our website.