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Celebrating International Women’s Day, Today and Every Day

Kobie is a proud female co-founded and co-owned company.  

 

International Women’s Day is a time to observe the social, political, economic, and cultural achievements of women, and to reflect on how far we’ve come. It’s also a time to recognize how much farther we still have to go. This International Women’s Day, we are sharing how women are represented within Kobie and how we are helping drive more equality in our corner of the world. 

 

At Kobie, 51% of our teammates identify themselves as being female. We are proud that this represents the broader population statistics, with the Census reporting that 51% of the U.S. population is female. Women and men bring different ideas to the table, so equal representation is important to boost innovation and performance and enable better problem solving.  

Another area that Kobie is working to ensure gender parity is within technology. Women make up 31% of our technology roles at Kobie, and this number continues to grow. It’s no secret that there is a lack of women in technology roles across the country with only 25% of technology roles being filled by women. A shortage of women in any industry is a missed opportunity for diversity of thought. At Kobie, we are committed to broadening our candidate pool to ensure more women are considered for our technology roles. 

Strong female leadership has been part of Kobie’s history from day one. According to research, there is a positive relationship between management diversity and innovation. Incorporating more women into leadership positions is therefore good for business as well as a company’s internal culture. Along with having a female President, 60% of Senior Leadership Team and 48% of our managers identify themselves as being female. While we know that there is work to be done in increasing the equality of our representation, we are proud of our strong female leaders who are helping shape the company.  

Kobie Marketing

Kobie Marketing