Is Your Cash Back Strategy Working for You?

Mar 19, 2024

Download eBook here: Is Cash (Back) Still King? 

Cash back: The undisputed king of credit card rewards… or is it? At Kobie, we empower brands to craft programs that drive meaningful engagement. While our data reveals cash back as the most popular redemption choice, it might not be the most effective for building lasting customer loyalty.

In our eBook, “Is Cash (Back) Still King?”, our team of loyalty experts explore this concept through a data-driven lens. We delve into why issuers need to move beyond cash back and uncover alternative reward options that resonate with today’s cardholders, fostering stronger, long-term relationships.