Getting at-risk members back in the loyalty game to win a 10% lift

Jan 10, 2022

Looking to increase spend and retention, a regional financial institution needed to revamp promotional and communications strategies.

Driving $33.7M in incremental sales, Kobie used an attrition model and customer segmentation algorithm to identify upsell and incentive opportunities for high-value and at-risk members.

We used machine learning to tailor real-time messages to consumers, alongside creative agency solutions to drive new campaigns that not only sparked the 10% lift, but increased annual spend per account and decreased churn of at-risk members.