While analyzing data to determine a customer’s buying patterns is elemental to building a loyalty program, it is just the beginning. Customers want more than savings and coupons; they want to be heard. In today’s markets, it is more important than ever for brands to deliver an interactive and personalized customer experience. That is how they will earn emotional loyalty.
Loyalty360 spoke with brand members to discuss the topic of emotional loyalty, its traits, challenges and the role front-line workers play in fostering emotional loyalty.