In a recent article published on Loyalty360, Howard Schneider, Senior Consultant at Kobie explores ways to “crack the loyalty code” in an indirect distribution model, such as CPGs.
Here is a quick look:
Fast forward through the revolutions in technology and communications. Now virtually any marketer can afford to develop and manage a customer loyalty / engagement program..
But challenges remain for industries that have not traditionally had direct relationships with their customers. CPG and entertainment content providers are notable examples. And there are great opportunities for the companies that adopt loyalty / engagement strategies – and do it right.
