by Bram Hechtkopf | Aug 2, 2012 | Customer Experience & Engagement, Loyalty Marketing, Restaurant & Dining
Even if you aren’t a coffee aficionado, you know about Starbucks. The green umbrellas and the white cups sporting the green mermaid are familiar to nearly everyone. And although you may not actually drink coffee, you can have fun saying: “Grande, skinny caramel...
by Bram Hechtkopf | Jun 4, 2012 | Customer Experience & Engagement, Retail Archive
Your car is hungry and it needs fuel. You’re hungry and you need fuel. That’s the simple logic that helped spark in earnest the growing popularity of gas station convenience stores across the country. While the fad began slowly, with less than 7 percent of gas...
by Bram Hechtkopf | Jun 1, 2012 | Customer Experience & Engagement
Seeing is believing goes the cliché, but after returning from the recent Global Retail Marketing Association’s Executive Leadership Forum , “experiencing is believing” might be more accurate. It also serves as an important reminder: There’s no substitute for physical...
by Bram Hechtkopf | Apr 6, 2012 | Customer Experience & Engagement
It started with my keychain. I put my gym membership card on it, followed by my grocery store discount cards, followed by … well, now I have what resembles janitor’s keys: 15 loyalty/discount cards dangling from my keychain. Of course, now there’s an app for that,...
by Bram Hechtkopf | Jan 25, 2012 | Customer Experience & Engagement, Loyalty Marketing, Retail Archive
If we played a word association game and I said “Location Based Marketing”, you might say “Foursquare”. After all, the system was the first to grab widespread consumer attention in the space and put “LBM” in our marketing lexicon. ...