by Adeline Heymann | Oct 27, 2022 | Blog
Customer Loyalty Study Delivers Surprising Results Recently, Kobie conducted a 2022 Consumer Loyalty Research study to better understand consumer preferences around loyalty post-Covid. In an interview with Mark Johnson, CEO of Loyalty360, Dave Andreadakis, Kobie’s...
by Adeline Heymann | Jul 13, 2022 | Trends
It is hard to know your customer’s preferences when all of them have changed. The travel vertical was arguably one of the most impacted industries by COVID, and the loyalty landscape wasn’t spared either. While brands developed many strategies to continue...
by Adeline Heymann | Jun 7, 2022 | Trends
On average, consumers spend about two and a half hours on social media every day. In the United States, social media penetration is above 72%, so it’s no secret that brands need to navigate social networks to meet and engage their customers when and where they are....
by Adeline Heymann | Nov 24, 2021 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy, QSR
With today’s desire to create customer-obsessed, hyper-personalized experiences, it’s getting harder to deliver value to our best consumers. The challenge is in aligning customer needs to business objectives, which requires prioritizing a digital transformation from...
by Adeline Heymann | Aug 14, 2020 | Customer Experience & Engagement, Entertainment Archive, Financial Services, Retail Archive
No one can argue that the words “customer experience” have taken on a new definition among the challenges of COVID-19. We now live in a changed world where digital channels are no longer a choice, data is king and business models have been completely transformed....
