Often marketers are tasked with setting KPIs to measure the effectiveness of their strategies. Here are some tips on which are the best key performance indicators to measure when it comes to your Omnichannel loyalty marketing strategy and its impact:
- Increased customer satisfaction
- Retention of existing customers
- Acquisition of new customers
- Improved customer experience
- Respond more nimbly to a competitive threat
- Enriched customer relationships
- Enhanced customer service
- Increased customer lifetime value
- Improved share of wallet
- More time spent on-site or in-store
- Online and social sentiment
- Engaged customers
- Increased customer advocacy
- Increased customer profitability
Presented By Kobie Marketing: Experience Loyalty
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