Kobie has been named a Leader in The Forrester Wave™️: Loyalty Technology Solutions, Q1 2023 Report.
In its evaluation, Forrester noted, “with a full suite of technical and strategic services, Kobie offers some of the strongest services support in this evaluation.”
And our clients echoed this sentiment noting Kobie’s “visionary thinking” and our ability to be “great on the day-to-day, but even better at providing strategic services that help us stay ahead.”
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Kobie scored the highest possible score in eight evaluation criteria, including:
Member Preference Management
Program Definition and Structure
Program KPI Measurement
Emotional Loyalty Measurement
Marketer User Experience
Meet the Kobie Team!
Our solutions are robust, but our philosophy is simple.
The thoughtful design of proven solutions on the front end, coupled with extensible, configurable technology leads to a seamless customer experience. Our ability to drive enterprise value through a strategy-led, technology enabled approach to loyalty creates a cycle of continuous improvement for the brands we call partners.
Why Kobie is named a Leader
“Kobie Alchemy Loyalty Cloud’s (KALC) strength is in its program structure and loyalty measurement capabilities. Its proprietary Emotional Loyalty Scoring (ELS) methodology can be used for personalization based on emotional attachment to the brand. KALC also excels at measuring program KPIs; it offers benchmarks for loyalty marketers to track performance against.”
– Forrester Wave™️: Loyalty Technology Solutions, Q1 2023