We know the best loyalty solutions are backed by a sound strategy, so if you’re questioning if your program is working to its full potential, here’s your sign that you may need Kobie’s strategic toolkit. Our toolkit unlocks the answers to how your program stacks up against competitors, what drives your consumers’ behaviors, how to drive meaningful, profitable engagement, and how to create long term brand loyalty.
Your customers’ transactions are a lagging indicator of your marketing success. We look beyond the transaction to customers’ behaviors, determining emotional motivators through our proprietary Emotional Loyalty Scoring® tool. Most companies see emotional loyalty only as an outcome, but we see it as a critical input in determining how to engage customers most effectively.
We pair our understanding from ELS® with our Loyalty Assessment tool to benchmark your program, our Loyalty Drivers Framework to determine how/where to invest, and our Financial Modeling practice to measure the impact of your solution.
To understand more about the impact of knowing emotional motivations of consumers through our Proprietary ELS tool, take a look at our research insights.
Kobie Alchemy® Loyalty Cloud (KALC)
KALC is a marketing technology platform built to deliver a custom version of the program your brand needs through configuration and extensibility. Deliberately designed to provide an end-to-end solution for customer data management, rules/offer decisioning, customer experience delivery and program measurement/insights, brands can use the entire platform with ease, or parts of it through seamless integration with your existing marketing ecosystem.
We leverage the deep expertise needed within our various industries served; retail, banking, travel, telecom and more, to deliver cross-industry features and insights that drive industry leading, innovative programs. KALC easily integrates with partners and existing martech ecosystems, auto-scales as you grow, and generates robust program data that fuels the cycle of continuous improvement and incremental ROI.
Kobie Alchemy® Loyalty Cloud delivers what marketers need:
Decisioning: Kobie Alchemy® Experience Engine
Real-time decisioning platform with unrivaled speed and scalability orchestrates and determines optimized, next best customer actions.
Delivery: Kobie Alchemy® Producer
Seamless loyalty-experience touch-points and delivery channels fueling personalized journeys.
Measurement: Kobie Alchemy® Compass
Learning platform leveraging business intelligence and analytics to measure and drive program performance.
Data: Kobie Alchemy® Signal Cloud
Data repository built to collect transactional, emotional, and behavoiral data, producing holistics loyalty profiles.
Triple Play Data.
Speaking of data, if you’re only looking at transactions you’re missing the full view of your customer and what motivates them. Kobie’s proprietary Triple Play Data takes customers’ emotional loyalty scores, their behavioral activities, and their spend transactions all into account to deliver predictive insights that fuel targeted customer offers and engagement optimization.
With digital personalization and optionality top of mind for consumers, Kobie’s configurable platform delivers unique program variations for meaningful customer segments. The optionality our technology can provide delivers self-selected customer audiences that get enhanced customer journeys, ultimately driving incremental engagement and loyalty.