Brands who lead in loyalty pick the brand who is The Leader in loyalty.

Meet Kobie: The ONLY Forrester Leader in both Loyalty Technology and Services.


We have been named the only Leader in The Forrester Wave™️: Loyalty Services, Q2 2024 Report.

Kobie is the only loyalty vendor evaluated in both Loyalty Technology and Services Waves to also be named a leader in both reports

In its most recent Loyalty Services evaluation, Forrester noted that Kobie “boasts the strongest current offering among the providers evaluated with excellent capabilities spanning CX and org design, offer management, and personalization.” They added, “Kobie’s distinct vision centers around a customer/brand value exchange and makes a clear case for loyalty as a priority across business functions. Kobie’s robust and readily available network of tech, customer experience (CX), and rewards partners helps its clients meet consumers’ increased expectations for compelling and integrated customer experiences.”

Kobie was cited as the only Leader in Services, scoring the highest possible score in 12 of the evaluation criteria including:


Enterprise Loyalty Design

Data Science

Analytics & Insights

Emotional Loyalty Measurement & Optimization

Customer Data Processing & Management

Forrester Wave™️: Loyalty Technology Solutions, Q1 2023 Report.


In The Forrester Wave: Loyalty Technology Solutions, Q1 2023 report, Forrester noted, “with a full suite of technical and strategic services, Kobie offers some of the strongest services support in this evaluation.” They added, “Kobie Alchemy Loyalty Cloud’s (KALC) strength is in its program structure and loyalty measurement capabilities. Its proprietary Emotional Loyalty Scoring (ELS) methodology can be used for personalization based on emotional attachment to the brand. KALC also excels at measuring program KPIs; it offers benchmarks for loyalty marketers to track performance against.”

Our clients echoed this sentiment, elaborating that Kobie’s “visionary thinking” and our ability to be “great on the day-to-day, but even better at providing strategic services that help us stay ahead.”

Kobie scored the highest possible score in 8 Technology evaluation criteria, including:

Member Preference Management

Program Definition and Structure

Fraud Management

Program KPI Measurement

Emotional Loyalty Measurement

Marketer User Experience

Growing enterprise value through loyalty.


The thoughtful design of proven solutions on the front end, coupled with extensible, configurable technology leads to a seamless customer experience. Our ability to drive enterprise value through a strategy-led, technology enabled approach to loyalty creates a cycle of continuous improvement for the brands we call partners.

Brands who lead in loyalty pick the brand who is the Leader in loyalty.


Forrester helps marketers assess Loyalty Services and Loyalty Technology providers, evaluating vendors on relevant criteria to ensure they find the right partner to fit their needs. That’s why we are proud to be named the only concurrent leader in both Loyalty Technology and Services Waves. Download the reports now to learn more!