Financial Strategy
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Program health and beyond
Successful loyalty programs are the catalyst for overall brand and enterprise growth. We go beyond traditional financial and liability modeling and take a broader look at program health through two lenses – the financial lens and the member lens. This holistic view ensures we financial strategy from every angle.
Capabilities
How we analyze loyalty from a financial and member lens
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Financial Lens
From a financial lens, we look at four key areas:
Program Penetration: What percent of the customer base and transactions are attributable to loyalty? How is the program performing against active and inactive rates?
Investment Allocation: What is the fund rate? What is the impact of rate changes? What is member ROI?
Cost Efficiency: We analyze value congruency, cost control mechanisms, and payback rate.
Revenue Optimization: To optimize revenue, we focus on retention, growth and acquisition rates and look at pricing relative to the market
![](https://kobiemarketing.wpenginepowered.com/wp-content/uploads/GettyImages-1096021258.png)
Member Lens
We also look at three key areas when evaluating the program through the member lens:
Transactional Benefits: Are the hard benefits rich enough to stand up in the market?
Customer Experience: Does the program deliver immersive, seamless experiences that prompt the member to engage more deeply?
Emotional Connection: How does the program try to emotionally connect with the customer?
Commonly requested services to help build financial strategy:
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Next Steps
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