Our solutions are robust, but our philosophy is simple.
Loyalty plays a critical role in driving brand value. At Kobie, we leverage leading technology, expert services, and our award-winning culture to drive value for your brand at the enterprise level.
Strategy-led:
Kobie Loyalty Services are built on 3 core differentiators: Emotional Loyalty Scoring®, Kobie’s Loyalty Drivers framework and our Program Health methodology. Our experts use these tools alongside the collection of transactional, behavioral, and emotional data which we call Triple Play Data® to deliver best-in-class loyalty programs. Together, Kobie arms you with strategies that are pragmatic, grounded in loyalty principles, and most importantly, actionable and financially viable across your marketing ecosystem.
Emotional Loyalty Scoring®
that scores emotional motivators as inputs to strategy
Loyalty Drivers
that benchmark your brand and align your strategy
Program Health
that evaluates strategy from the financial and member lens
Technology-enabled:
Our tech stack mirrors the marketers toolkit, bringing your brand’s unique loyalty strategy to life. Experience the configurability, extensibility and scalability of Kobie Alchemy® Loyalty Cloud; a Forrester-Leading loyalty technology platform.
We use extensive micro-services that leverage Triple Play Data™ (transactional, behavioral, and emotional data) to enable end-to-end delivery of loyalty-inspiring experiences powered by AI to deliver the next best action/offer with no code required.
Configurability
that rivals custom development with no-code
Extensibility
that connects your ecosystem
Scalability
to support programs of all sizes
Why Kobie is named a Leader in The Forrester Wave™️: Loyalty Technology Solutions, Q1 2023 Report.
“Kobie Alchemy Loyalty Cloud’s (KALC) strength is in its program structure and loyalty measurement capabilities. Its proprietary Emotional Loyalty Scoring (ELS) methodology can be used for personalization based on emotional attachment to the brand. KALC also excels at measuring program KPIs; it offers benchmarks for loyalty marketers to track performance against.”
In its evaluation, Forrester noted, “with a full suite of technical and strategic services, Kobie offers some of the strongest services support in this evaluation.”
And our clients echoed this sentiment noting Kobie’s “visionary thinking” and our ability to be “great on the day-to-day, but even better at providing strategic services that help us stay ahead.”
– Forrester Wave™️: Loyalty Technology Solutions, Q1 2023
An award-winning culture that attracts loyalty industry experts
As a 2024 Top National, Top Remote, and Top Tampa Bay workplace, we’ve created an award-winning culture where leaders in loyalty want to work.
For the last 34 years, Kobie has served as an extension of the brands we partner with to deliver results that reflect joint pride of ownership. Our depth of loyalty service creates a significant advantage through the loyalty expertise Kobie brings across industries like retail, FI, travel, hospitality, QSR, entertainment and more.