Consumer Loyalty Research

Kobie surveyed tens of thousands of consumers to better understand their loyalty program preferences as we emerged from COVID. Key industries such as travel, banking, retail, entertainment, and more were segmented as the pandemic impacted each set of consumers in unique ways, creating one of the largest in-depth loyalty studies in the industry. 

Through a mix of quantitative and qualitative survey techniques, the 10,000+ research participants revealed 4 key areas of understanding, such as the connection between emotion and loyalty, pain & forgiveness, value and advocacy. 

With the study aligned around Kobie’s strategic tools, the survey dug deep into consumer attitudes and behaviors around rewards, uncovering what they want most out of their loyalty programs so brands can stop assuming. It also revealed what types of consumers are most willing to forgive and advocate for the brands they engage with. 

Kobie’s Emotional Loyalty Scoring®, Loyalty Drivers and Financial Modeling tools are positioned to directly address what these findings mean for your brand and drive incremental value through your loyalty program. To learn more about Kobie’s Consumer Loyalty Research Study, download some of the FI-specific takeaways by filling out the form on this page. 

Download FI Insights from Kobie’s Consumer Loyalty Research