by Kobie Marketing | Jan 17, 2022 | Case Studies, Travel & Hospitality
A North American Airline needed to boost its Net Promoter Score and understand why it dropped in the first place. Knowing the proven value in and correlation between Emotional Loyalty Scoring and NPS, Kobie combined ELS with member subgroup analysis that led to a...
by Kobie Marketing | Jan 10, 2022 | Banking, Case Studies, Financial Services
Looking to increase spend and retention, a regional financial institution needed to revamp promotional and communications strategies. Driving $33.7M in incremental sales, Kobie used an attrition model and customer segmentation algorithm to identify upsell and...
by Kobie Marketing | Jan 4, 2022 | Case Studies, Retail
With email click through rates and web traffic down significantly, a retail eyewear brand needed to bring loyalty back into focus and boost ROI. Kobie set out to double campaign click rates and increase website traffic through the use of Emotional Loyalty Scoring –...
by Kobie Marketing | Nov 24, 2021 | Entertainment, Entertainment Archive, Loyalty Marketing, Loyalty Strategy
From Fossils to Oil Just over fifty years ago, on October 29, 1969, ARPANET—the precursor to the internet as we know it today—was born. At its inception, ARPANET involved four machines across four locations in California and Utah, and it was primarily used for...
by Kobie Marketing | Nov 24, 2021 | Blog, Telecom, Telecommunications Archive
Personalization of the customer experience has become a driving factor in promoting engagement and interaction beyond the point of sale. Companies have been adopting digital technologies to help bridge the gap between online and in-store shopping, while also working...