by Kobie Marketing | Jan 24, 2022 | Case Studies, QSR
With an extremely high reciprocity-focused customer base, a regional QSR brand started seeing a decline in hot dog and sandwich sales at lunchtime. But why? To find out, Kobie analytics and consulting teams had to think outside the box (and the bun). We built a... 
by Kobie Marketing | Jan 22, 2022 | Case Studies, Telecom
A global telecom brand wanted to reduce churn and explore cost-effective redemption options. While Kobie segmented their member base and dug into specific historical redemption trends vs. retention rates over time, our consultants identified similar patterns in FI... 
by Kobie Marketing | Jan 17, 2022 | Case Studies, Travel & Hospitality
A North American Airline needed to boost its Net Promoter Score and understand why it dropped in the first place. Knowing the proven value in and correlation between Emotional Loyalty Scoring and NPS, Kobie combined ELS with member subgroup analysis that led to a... 
by Kobie Marketing | Jan 10, 2022 | Banking, Case Studies, Financial Services
Looking to increase spend and retention, a regional financial institution needed to revamp promotional and communications strategies. Driving $33.7M in incremental sales, Kobie used an attrition model and customer segmentation algorithm to identify upsell and... 
by Kobie Marketing | Jan 4, 2022 | Case Studies, Retail
With email click through rates and web traffic down significantly, a retail eyewear brand needed to bring loyalty back into focus and boost ROI. Kobie set out to double campaign click rates and increase website traffic through the use of Emotional Loyalty Scoring –...
