Thinking outside the bun to drive sales increase

Jan 24, 2022

With an extremely high reciprocity-focused customer base, a regional QSR brand started seeing a decline in hot dog and sandwich sales at lunchtime. But why? 

To find out, Kobie analytics and consulting teams had to think outside the box (and the bun). We built a custom dashboard to analyze sales timing, finding that the highest sales of sandwiches and hot dogs were occurring in the morning (likely en route to work).

By leveraging the dashboard insights, Kobie produced a campaign that offered same-day orders arriving at 7 AM vs. lunchtime – and the brand saw a 31% increase in sales.