by Kobie Marketing | Mar 24, 2022 | Customer Experience & Engagement, Launch, Travel & Hospitality, Travel & Hospitality archive, Trends
Health, fitness, mindfulness and wellness have taken center stage during a global pandemic. Brands across all industries have had to address the table stakes issues for how they are keeping the buying experience safe – from digital orders to contactless payments to...
by Kobie Marketing | Jan 30, 2022 | Case Studies, QSR
A leading convenience store chain was facing stagnant sales and lack of program ROI. Kobie used machine learning and more to drive a 60% increase in active loyalty members and 3.8x increase in sales lift. By developing automated machine learning models to segment...
by Kobie Marketing | Jan 25, 2022 | Case Studies, Entertainment
When AMC Stubs loyalty members were already accounting for 20% of all transactions, leaders asked how to drive engagements up even further. Kobie’s strategic development of two additional program tiers drove a 25% increase in transactions by loyalty program members....
by Kobie Marketing | Jan 24, 2022 | Case Studies, QSR
With an extremely high reciprocity-focused customer base, a regional QSR brand started seeing a decline in hot dog and sandwich sales at lunchtime. But why? To find out, Kobie analytics and consulting teams had to think outside the box (and the bun). We built a...
by Kobie Marketing | Jan 22, 2022 | Case Studies, Telecom
A global telecom brand wanted to reduce churn and explore cost-effective redemption options. While Kobie segmented their member base and dug into specific historical redemption trends vs. retention rates over time, our consultants identified similar patterns in FI...