by Kobie Marketing | Nov 24, 2021 | Entertainment, Entertainment Archive, Loyalty Marketing, Loyalty Strategy
From Fossils to Oil Just over fifty years ago, on October 29, 1969, ARPANET—the precursor to the internet as we know it today—was born. At its inception, ARPANET involved four machines across four locations in California and Utah, and it was primarily used for... 
by Kobie Marketing | Nov 24, 2021 | Blog, Telecom, Telecommunications Archive
Personalization of the customer experience has become a driving factor in promoting engagement and interaction beyond the point of sale. Companies have been adopting digital technologies to help bridge the gap between online and in-store shopping, while also working... 
by Kobie Marketing | Nov 24, 2021 | QSR, Retail Archive
Over the last year, loyalty members have changed – they have new habits, new expectations, and new needs. For brands, relearning who their member is, and how they want to engage with a program is critical. Engaging members between transactions – whether it is to... by Kobie Marketing | Nov 23, 2021 | Customer Experience & Engagement
Marketers have been focused on engaging between the transactions for the better part of this century – whether they realize it or not. For many brands, it has been no small feat. By itself, getting customers to change behaviors can be challenging enough;... 
by Kobie Marketing | Nov 2, 2021 | Entertainment, Entertainment Archive
JR Slubowski – Associate Vice President, Strategic Consulting Our AVP of Strategic Consulting, JR Slubowski, breaks down how the overall market and consumers’ emotional loyalty have rapidly changed within the past 18-24 months based on cross-study analysis....
