by Kobie Marketing | Nov 24, 2021 | QSR, Retail Archive
Over the last year, loyalty members have changed – they have new habits, new expectations, and new needs. For brands, relearning who their member is, and how they want to engage with a program is critical. Engaging members between transactions – whether it is to...
by Kobie Marketing | Nov 23, 2021 | Customer Experience & Engagement
Marketers have been focused on engaging between the transactions for the better part of this century – whether they realize it or not. For many brands, it has been no small feat. By itself, getting customers to change behaviors can be challenging enough;...
by Kobie Marketing | Nov 2, 2021 | Entertainment, Entertainment Archive, OnPoint
JR Slubowski – Associate Vice President, Strategic Consulting Our AVP of Strategic Consulting, JR Slubowski, breaks down how the overall market and consumers’ emotional loyalty have rapidly changed within the past 18-24 months based on cross-study analysis....
by Kobie Marketing | Jul 15, 2021 | Blog, Travel & Hospitality, Travel & Hospitality archive
When pandemic lockdowns took full effect in March 2020, almost every company selling to consumers had to become expert in building engagement between transactions. As restrictions for in-person interactions, travel and gathering in groups were repeatedly extended, the...
