How machine learning made a 60% difference

Jan 30, 2022

A leading convenience store chain was facing stagnant sales and lack of program ROI.

Kobie used machine learning and more to drive a 60% increase in active loyalty members and 3.8x increase in sales lift.

By developing automated machine learning models to segment customers into their most likely journeys and deliver them a personalized offer, decisions were not only driven by the models, but also informed by financial analysis of offer performance, offer allocation modeling and optimized segmentation.