by Andrew Meyer | Aug 26, 2026 | Blog
How culture shapes loyalty behavior and what that means for brands operating across multiple geographies. One of the most common mistakes in global loyalty strategy is treating geographic nuance as a reason to build entirely different programs for every market. The... 
by Andrew Meyer | Aug 19, 2026 | Blog
What the 2026 Heart of Loyalty Research reveals about building brand communities that actually deepen engagement. Community has become one of the most frequently cited concepts in loyalty strategy, and one of the most inconsistently executed. Brands talk about... 
by Andrew Meyer | Aug 12, 2026 | Blog
For much of the conversation around AI, the focus has been on creating efficiency. Faster content creation. Quicker insights. Better segmentation. Lower costs. For loyalty leaders, that may be the wrong conversation. In a recent discussion on The Loyalty Podcast,... 
by Andrew Meyer | Aug 5, 2026 | Blog, Loyalty Strategy, Research
What loyalty programs get wrong about making customers feel seen… and why the fix is simpler than most brands think. There’s a number buried in the 2026 Heart of Loyalty Research that should stop loyalty leaders in their tracks. 77% of consumers say they want some... 
by Andrew Meyer | Jul 29, 2026 | Blog
This piece is part of OnPoint Perspectives, a thought leadership series inspired by the conversations that shaped Kobie’s annual loyalty conference, OnPoint. Each perspective expands on an idea presented during the event, exploring what it means for loyalty...
