It may not be a loyalty program’s silver bullet, but tiered loyalty programs are an excellent way to glean enhanced business intelligence from your customers’ habits, thereby improving the quality of your loyalty program’s offerings. David Andreadakis, VP of Loyalty Strategy sounds off in a recent article published on Loyalty 360. The article covers various aspects of tiered loyalty programs such as the benefits of gamification. You can read the full article, What Airlines Can Teach Marketers about the Potential of Tiered Loyalty Programs here.
January 22, 2014